ASX BRIEFS

MYECO GROUP LTD (ASX:MCO) - MyEco’s Three Growth Engines

• Andrew Musgrave

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Council contracts don’t sound exciting until you realise they can change how millions of Australians deal with food waste every week. On this podcast, Marie de Perthuis, CEO of MyEco Group Limited, unpacks a refined growth strategy built to scale: council supply, national retail distribution, and product range expansion. If you follow ASX-listed sustainability businesses, this is a grounded look at how a “better for the planet” product becomes a repeat-purchase staple with real distribution behind it.

We talk through why each additional council win matters for compostable kitchen caddy liners and compostable waste products, and how that reach into households strengthens MyEco’s position in the organics market. Marie also explains the commercial logic: consistent council demand can build a platform that supports broader category growth, especially as councils and communities push for cleaner FOGO outcomes.

Then we shift to shelves and store counts. With new ranging agreements across Foodland, Ritchies IGA, and Cornett’s IGA, we dig into what independent grocery distribution can do for brand visibility and long-term scale. Marie shares how retail expansion creates room to introduce additional sustainable household products over time, backed by FY26 Australian retail sales growth.

Finally, we explore product range expansion into the Eco-Home category, including FSC Chain of Custody certification and a 100% bamboo tissue and paper towel range, plus the planned digital launch in Q3 FY27. We also cover capital management, including the share purchase plan and how funding supports inventory, retail rollouts, and further council and online growth. If you want a clear view of where the next 12 months of milestones could come from, hit play, subscribe, share this with a mate, and leave us a review with your take on which growth engine matters most.